Social Marketing 90 is a collection of steps designed to help marketers develop a more comprehensive approach to the social media landscape. This includes a plan for how to effectively utilize the tools available, how to measure performance and ultimately demonstrate ROI.

This starts with a deep dive into the current state of your business’s social media, identifying what — if anything — is working and what’s not. This includes evaluating your competitors and understanding your audience.

In this stage, the goals and strategies that were outlined during the 30 day period are implemented. This is the time to put your ideas into action and ensure that you have everything in place to reach your desired outcomes. For example, if you determined that your audience prefers videos to photos, this is the time to begin creating that content.

How Social Marketing 90 Can Boost Your Brand Visibility

By implementing your strategy, you’ll be ready to analyze the results. This is a critical step in the process and will reveal insights that can be used to optimize your social media strategy. This may include determining which posts receive the highest engagement, as well as which ones don’t perform at all.

While social marketing is often associated with non-profit organizations, health services groups, and government agencies, it can also be applied to for-profit businesses who wish to promote a social good. The key is that it applies commercial marketing principles, techniques and tools to inducing social change. This distinguishes it from societal marketing, which is similar but focuses more on integrating corporate responsibility into existing commercial marketing efforts.