Video is one of the most effective ways for businesses to engage with their audience, but navigating YouTube’s native analytics and metrics can be daunting for agencies. Luckily, there are tools that make it easier for brands to analyze and report YouTube data. URL theytlab.com

Whether you’re a marketing agency managing your client’s YouTube channel or a brand trying to build their own, keeping up with YouTube metrics and KPIs is key. In this article, we’ll highlight some of the most important YouTube metrics to track and the impact they have on channel growth.

Views

The most basic metric, video views tell you how many people have watched your content. A growing number of video views is an indication that your content is engaging and performing well. If you see a drop in viewership, it may be time to reevaluate your video content strategy and make changes.

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Average watch time is a critical YouTube metric that shows you how much time your videos are keeping viewers engaged. Ideally, you want your videos to keep viewers on your channel for the entire length of the video, which helps your YouTube rankings. If your videos aren’t converting viewers into subscribers, focusing on improving your video introductions, thumbnails, and video titles can help improve your performance.

Traffic Source Types

YouTube traffic source types help you understand where your videos are finding the most traction on the platform. Understanding how people are finding your content can give you insights into your audience’s interests and help guide your paid and unpaid ad campaigns.